Fall in love all over again!

Bride and groom kissing, groom dipping bride on a street, autumn setting.

Wedding Dresses & Bridal Gowns in Mason City, Iowa

At Bliss bridal and formalwear, we understand that selecting a wedding dress is more than just a purchase; it’s a cherished part of your love story. Our collection of wedding dresses combines style, elegance, and a touch of magic to ensure you find the gown of your dreams.

A Dress for Every Bride

Every bride deserves to shine on her wedding day. That’s why our range of wedding gowns caters to every style, size, and silhouette. From traditional lace wedding dresses to modern minimalism, each gown in our bridal collection is chosen to inspire and flatter, ensuring you feel as beautiful as you look. Experience the perfect blend of quality and style with our bridal dresses, designed to make your special day unforgettable.

Woman in formal gown, seated on pink couch, under neon sign that says

Real Love Stories

Real Brides

Five black stars in a row, likely representing a rating or score.

"My mom and I travelled a few hours away to come to Bliss. At first we were a little nervous about it. Once we walked in everyone was so friendly. They assigned you to someone and they helped zip dress etc. I ended up buying my prom dress here and it is stunning. Definitely coming back!! Thank you for the amazing experience!"

Five black stars in a row, rating or symbol.

"I came in with a small budget for my wedding dress and the ladies were so helpful and made my wedding dress dream come true! They have many options for many price points, make you feel beautiful and altered the dress to fit like a dream. I will be back for any formal dress I may need in the future!"

Five black stars in a row, rating or symbol.

"Bliss had an amazing range of sizes and styles and even carried many trendy dresses in larger sizes which can be hard to find. The staff were also super kind and helpful when it came to trying on dresses. There was also a great price range for any budget. I would definitely recommend!"

Personalized Bridal Consultations

A wedding dress is the best way to express yourself on your big day. Our consultants work with you to understand your vision and guide you to the perfect gown. We provide personalized attention and genuine care to ensure you leave our shop with a look that speaks to your unique style—accessories and all!

Woman in a white off-shoulder wedding dress smiles in a bridal shop.

A DRESS FOR EVERY BRIDE

We proudly carry a curated selection of renowned dress designers, offering a diverse range of styles to ensure every bride finds the gown that perfectly suits her vision.

Woman in a white wedding dress with long sleeves and a train, standing in a bridal shop.
Woman in a white off-the-shoulder wedding dress with long, sheer sleeves smiles in a bridal shop.
Woman in white wedding dress, smiling in front of a mirror in a bridal shop.
Blonde woman in a white wedding dress smiles in a bridal shop.
Woman in black wedding dress in a bridal shop, looking in a mirror.
Blonde woman in a white wedding dress with a long train, standing in a bridal shop.
Floral hair accessory with white and gold flowers, light blue crystals, and gold leaves.
Blonde woman in a white wedding gown with a large bow, standing in a bridal shop.
Woman wearing a white, off-the-shoulder wedding gown smiles in a bridal shop.
Bride in a white wedding dress with a long train, standing in a bridal shop.
Woman in black gown admiring herself in a mirror, surrounded by wedding dresses and shoes in a bridal shop.
White dress with butterfly appliqués on a mannequin, in a shop window.
Floral hairpiece with pink, peach, and white flowers, silver accents, and tulle on gray carpet.
Woman smiles in a white wedding dress in a bridal shop, surrounded by gowns and shoes.
Woman in a white wedding gown with a long train, standing in a bridal shop.
Woman in a white wedding dress, back view, with lace bodice and low back, standing in front of a gray wall.
Woman in a white wedding dress with crimped blonde hair, in a bridal shop.

At Bliss bridal and formalwear, your bridal dress experience is a celebration in itself. From the moment you step into our boutique, you’re enveloped in a world where every detail is tailored to your dream. We’re here to make your journey to finding the perfect wedding dress as joyful and stress-free as possible, creating memories that will last a lifetime.