Grace for Every Moment

Bride and groom kissing, groom dipping bride on a street, autumn setting.

Mother of the Bride Dresses and Eveningwear in Mason City, Iowa

We celebrate the pivotal role of women in weddings with our collection of stunning dresses for the mothers of the bride and groom, grandmothers, and other honored guests. From classic styles to contemporary chic, our selection of separates and pantsuits will make you feel comfortable and confident on your big day.

A Dress for Every Celebrated Woman

Our collection of mother of the bride and mother of the groom dresses is designed to honor the unique style and beauty of each mother. Whether you’re looking for something understated or a gown that makes a statement, we have an array of choices to complement the wedding theme and your personal taste. Our selection extends to grandmother of the bride dresses, and every other important woman, too! Step-mothers, aunts, godmothers—everyone should have an outfit that looks and feels fabulous. 

Woman in formal gown, seated on pink couch, under neon sign that says

Real Love Stories

Real Brides

Five black stars in a row, likely representing a rating or score.

"My mom and I travelled a few hours away to come to Bliss. At first we were a little nervous about it. Once we walked in everyone was so friendly. They assigned you to someone and they helped zip dress etc. I ended up buying my prom dress here and it is stunning. Definitely coming back!! Thank you for the amazing experience!"

Five black stars in a row, rating or symbol.

"I came in with a small budget for my wedding dress and the ladies were so helpful and made my wedding dress dream come true! They have many options for many price points, make you feel beautiful and altered the dress to fit like a dream. I will be back for any formal dress I may need in the future!"

Five black stars in a row, rating or symbol.

"Bliss had an amazing range of sizes and styles and even carried many trendy dresses in larger sizes which can be hard to find. The staff were also super kind and helpful when it came to trying on dresses. There was also a great price range for any budget. I would definitely recommend!"

Personal Styling and Fit

Finding the perfect mother of the bride dress is a journey of joy and excitement. Our expert stylists are here to offer personalized consultations, helping you select a dress that not only fits beautifully but also reflects your personality and style. We understand the importance of comfort and elegance, particularly for such a significant occasion, and are dedicated to finding the right balance for you.

Woman in a white off-shoulder wedding dress smiles in a bridal shop.

ELEGANCE THAT NEVER FADES

On this beautiful day, you should feel every bit as radiant and celebrated as the moments you’ve helped bring to life. Our collection offers timeless styles and modern silhouettes alike—crafted to honor your grace, your role, and the joy of the occasion. With fabrics that move with you, cuts that flatter, and details that sparkle just enough, you’ll step into the spotlight with elegance that truly lasts.

Woman in gray dress, seated, posing. Dress has a slit and embellished collar.
Woman in gray formal dress, looking off to the side, wearing a beaded belt, indoor setting.
Woman in pink dress with jeweled neckline smiles, leans on stone balcony, outdoor setting.
Woman in a mauve formal dress with beaded neckline stands in an arched doorway.
Woman in gray evening gown, beaded bodice, 3/4 sleeves, standing near chair, neutral setting.
Woman in a light blue formal gown smiles near a window. The dress has lace sleeves and bodice, flowing skirt.
Woman in a navy blue formal gown with embellished bodice stands near a curtained window.
Woman in sparkly off-the-shoulder light blue dress smiles, hand on shoulder, outdoors.
Woman in black chiffon pantsuit poses on a balcony with a garden backdrop.
Woman in black evening gown with off-the-shoulder neckline, standing outdoors near a stone structure.
Woman in a navy blue, long-sleeved, off-the-shoulder gown with lace detailing, posing in front of a gray wall.
Woman in navy sequined gown with a mermaid skirt.
Woman in a blue evening gown with embellished bodice stands indoors, hand on hip.
Woman in a navy lace gown, looking out a window. She's standing near a blue wall and curtain.
Woman in a navy off-the-shoulder gown, smiling. Hair in updo, hands at side. Light background.
Woman in a royal blue off-shoulder gown, posing near a tree in an outdoor setting.
Woman in a gray pantsuit with beading, standing on a stone path, smiling.
Woman in a navy blue satin gown with lace sleeves and back, standing in a doorway.

When your daughter or granddaughter is getting married, you deserve a stunning outfit too. It’s a big day, and your attire should reflect how excited you feel. With Mother of the Bride dresses from Bliss Bridal, we’ll help you put together a look that makes you feel as confident as can be!