Make Every Occasion Unforgettable

Bride and groom kissing, groom dipping bride on a street, autumn setting.

Formal Dresses for Prom & Homecoming in Mason City, Iowa

Make your prom night unforgettable with Bliss bridal & formalwear’s stunning collection of prom dresses. From the latest trends to timeless classics, our selection offers something special for every style. Step into our boutique and find the perfect dress to make your prom a magical night to remember.

A Dress for Every Occasion

Not just for prom, our collection includes a variety of homecoming dresses and pageant dresses, perfect for any formal event. Whether you’re looking for a show-stopping number for your pageant or a chic ensemble for homecoming, our range caters to all your formal wear needs. Discover the perfect dress that reflects your personal style and makes your special occasion even more memorable.

Woman in formal gown, seated on pink couch, under neon sign that says

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Five black stars in a row, likely representing a rating or score.

"My mom and I travelled a few hours away to come to Bliss. At first we were a little nervous about it. Once we walked in everyone was so friendly. They assigned you to someone and they helped zip dress etc. I ended up buying my prom dress here and it is stunning. Definitely coming back!! Thank you for the amazing experience!"

Five black stars in a row, rating or symbol.

"I came in with a small budget for my wedding dress and the ladies were so helpful and made my wedding dress dream come true! They have many options for many price points, make you feel beautiful and altered the dress to fit like a dream. I will be back for any formal dress I may need in the future!"

Five black stars in a row, rating or symbol.

"Bliss had an amazing range of sizes and styles and even carried many trendy dresses in larger sizes which can be hard to find. The staff were also super kind and helpful when it came to trying on dresses. There was also a great price range for any budget. I would definitely recommend!"

Inclusive Styles for All

We believe every young woman deserves to shine, which is why we offer a diverse range of plus size prom dresses and dresses for homecoming, in sizes from 000-30. Our inclusive collection ensures that no matter your size or shape, you’ll find a dress that makes you feel confident and gorgeous. With Bliss bridal & formalwear, every teen can experience the joy of finding that perfect dress.

Woman in a white off-shoulder wedding dress smiles in a bridal shop.

YOUR NIGHT. YOUR DRESS.

This is your moment to shine. Our formalwear collection is designed to make you feel confident, radiant, and completely yourself—no matter the occasion. From timeless classics to trend-forward silhouettes, each gown is selected for its quality, fit, and effortless elegance. Step into the spotlight with a look that’s made to move with you and make every memory unforgettable.

Woman wearing a tiered, sparkly blue gown, standing in a dress shop.
Woman in a lavender off-the-shoulder gown, posing in a dress shop.
Woman in a blue gown with floral detail poses in a prom dress shop, hands on hips.
Two women in sparkly, mint green formal gowns, standing and smiling in a dress shop.
Three people in sequined prom dresses pose with arms around each other. Pink, purple, and blue dresses with open backs.
Woman in a sparkly red formal gown with hands on hips, standing in a dress shop.
Woman in pink gown poses in a dress shop. A second woman stands in the background wearing the same gown.
Five women in prom dresses pose arm-in-arm in a dress shop under a neon sign that says
Two pastel prom dresses on mannequins in a store. One is mermaid style, the other a ballgown.
Woman in a teal strapless formal gown with a high slit, posing in a dress shop.
Woman in a light blue off-the-shoulder gown stands in a dress shop.
Blonde teen in teal sparkly prom dress, holding the skirt, smiles in a store.
Two women in formal gowns posing in a dress shop.
Woman in a sparkling light blue gown poses in a formal wear shop.
Woman in floral gown in a dress shop; neon sign
Woman in a pink, tiered, formal dress in a dress shop, smiling.
Woman in red sparkly gown, back to camera, in dress shop with neon sign.
Woman in a black sequin gown poses in a formal wear store; a neon sign reads,
Woman in floral off-the-shoulder gown stands on a pink carpet in front of a backdrop with a logo.
Woman in a pink, off-the-shoulder gown posing in a boutique. The dress has floral detail.
Three young people in formal dresses pose for a photo. A purple carpet and backdrop. Dresses are hot pink, purple, and blue.
Woman in sequined black gown with a high slit, posing on a pink carpet in front of a banner.
Two women in prom dresses, smiling, inside a dress shop.
Woman in a lavender off-the-shoulder gown with slit, in a dress shop.

Searching for formal dress shops near you in Mason City? Look no further! Bliss bridal & formalwear is your local destination for exquisite prom and formal dresses. Our friendly and knowledgeable staff are here to help you find a dress that not only fits perfectly but also captures the essence of your individuality and style.