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Bridal Shop in Mason City, Iowa | Bliss Bridal & Formalwear

At Bliss bridal and formalwear, we believe in making every moment of your wedding dress shopping experience memorable. From saying yes to the perfect dress to suiting up in style, our boutique offers a refreshing twist on the traditional bridal shop experience—one that’s catered to YOU!

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Wedding Dresses

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Mother's Dresses

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Tuxedos & Suits

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Prom

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The Bliss Bridal & Formalwear Experience

At Bliss bridal and formalwear, it’s not just about the dress or the tux; it’s about the experience. Our team is dedicated to making your visit stress-free and fun. From the moment you step into our Mason City bridal shop, we’re here to guide you, support you, and celebrate with you!

Our Collection

Discover our stunning bridal dress collections, featuring a wide range of gowns designed to suit every bride’s style and personality. Whether you envision a classic look or something bold and contemporary, our bridal dresses are crafted to make your wedding day unforgettable.

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Prom Dreams Come True

Make your prom night unforgettable with our stunning collection of prom dresses. From dazzling sequins to elegant satins, we have a prom dress for every style and dream. Our selection celebrates all shapes and sizes, ensuring you find a dress for prom that not only fits beautifully but also reflects your unique personality. Let us help you find the dress that turns heads and makes your prom a night to remember.

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Tuxedos Tailored for Every Occasion

Discover the perfect blend of elegance and comfort with our tuxedo rentals. Whether you’re the groom, in the bridal party, or simply looking to make a statement at a formal event, our selection of suits and tuxedos offers a variety of styles to fit your individual taste. Experience personalized fitting and styling advice from our experts, ensuring you look debonair and feel confident for any occasion.

Begins with Bliss

Every Story

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"My mom and I travelled a few hours away to come to Bliss. At first we were a little nervous about it. Once we walked in everyone was so friendly. They assigned you to someone and they helped zip dress etc. I ended up buying my prom dress here and it is stunning. Definitely coming back!! Thank you for the amazing experience!"

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"I came in with a small budget for my wedding dress and the ladies were so helpful and made my wedding dress dream come true! They have many options for many price points, make you feel beautiful and altered the dress to fit like a dream. I will be back for any formal dress I may need in the future!"

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"Bliss had an amazing range of sizes and styles and even carried many trendy dresses in larger sizes which can be hard to find. The staff were also super kind and helpful when it came to trying on dresses. There was also a great price range for any budget. I would definitely recommend!"

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